NEW look, NEW logo.

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As you may have noticed we have a new look lately, and now a new logo! We wanted to explain the reason and purpose behind our changes (since we have been getting a few questions about it).

The birth of our community started out of Jason's (aka Tron’s) garage in the summer of 2016. The crew became known as “sTRONgFit” YXE when we opened our doors that fall, as everyone that was a member had been previously coached by Jason and chose to follow him. Thanks to all of our first members, coaches and pillars of our community, we now have a strong foundation and better sense of direction.

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In 2017 we chose to become a CrossFit affiliate and StrongFit YXE became the home of “CrossFit CL” (roman numeral for 150). Our CrossFit affiliation opened the doors for us to give others an opportunity to experience the same joy in exercise and the same positive and supportive culture that we’ve established. So we have moved to use our affiliate name CrossFit OneFifty (CL), to better define our purpose as a gym and community, and include everyone beyond the original sTRONgFit crew.

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The number 150 refers to Dunbar’s number principle; that we can maintain about 150 meaningful relationships at a time, have about 50 friends, 15 good friends and 5 really close friends. Our goal and purpose is to help our members cultivate these connections, as part of our 5 most impactful factors to health and happiness - EAT. SLEEP. MOVE. THINK. CONNECT.

In the new logo the star represents the individual member. The 5 points of the star are the 5 most impactful factors that we assist each member in developing. Then each circle (white or black) represents the increasing relationships and connections we try to help cultivate as a community. The text remains the same typeface as our original StrongFit YXE logo/text, to maintain the sentiment from where we started.

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Also, you may have noticed the main colours on our new website are purple, orange and green. After years of being monochrome we wanted to bring life and colour into our new look and space (yes there will be some bright walls coming!). Instead of choosing one colour, we wanted to choose multiple colours to represent multiple walks of life that we welcome as part of our community; different races, ages, genders, sizes and so on. We also intentionally chose non-primary colours to represent the mix and inclusiveness we want to represent and encourage.

Lastly, our most recent apparel order will have the new logos on them! Yay! So slight delay in getting these into your hands but we will ASAP in May!

So thats the history and explanation of the NEW look and NEW logo. We hope you feel our purpose behind if coming through in everything we do. Thanks for being with us on this journey and we are looking forward to the future!

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Valarie PerryComment